June 8, launching ceremony of Peugeot 5008 was held in Beijing. On the same day, launch ceremony of Peugeot 5008 was also held simultaneously in other nine cities, such as Guangzhou, Chengdu, Xi'an, Harbin and so on. Its official retail price was also released, 187,700 to 279,700 yuan. It is reported that Peugeot 5008 has three colors, two types of engine, and seven models.

Peugeot 5008 has three major selling points. First, beautiful appearance. Peugeot's new generation of design language is featured by its outstanding design, dotted grille, black diamond trailing tail and i-Cockpit cockpit. Second, seven seats. 2840mm wheelbase provides more space. It changes the travel from one person' to seven people'. You will not be lonely any more. Third, nice feeling of driving and control. Peugeot 5008 is equipped with two Pure Tech turbo direct injection engine, 380THP and 350THP. 380THP engine and enhanced Grip Control form the “T + G”control combination, which can adapt to 4 kinds of road conditions, highway, sandy road, snowfield, muddy ground, ensuring that the vehicle can drive safely in different road conditions. At the same time, Peugeot 5008 is equipped with six autonomous ADAS intelligent driving aids.

Wu Shaoge, Deputy General Manager of Peugeot, introduced that if you buy Peugeot before August 31, you will get a purchase tax subsidy of 10,000 yuan and enjoy zero-interest financial loan of up to 3 years; if you want to buy 5008 by replacement purchase of other brands, you will enjoy a replacement subsidy of 8,000 yuan; in order to reward old customers, subsidy of replacement of Peugeot will be 14,000 yuan. Besides, you can have the three offers at the same time.

The year of 2017 is the year of SUV for Peugeot. The launch of 5008 built the complete SUV product matrix.